How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 01.07.2025 11:19
Processes
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Leak Reveals Stunned Reaction When Anna Wintour Stepped Down - The Daily Beast
Perception
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Product
Deion Sanders: Pre-draft attacks on Shedeur and Shilo "hurt" - NBC Sports
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Place
What kind of lights would you like to use for your home decor?
Price
People
Good marketing is doing this well.